Annual Report 2018

About Image

Our purpose

Helping clients thrive and communities prosper.

Guided by our vision to be among the world’s most trusted and successful financial institutions, and driven by our purpose, we aim to be:

  • The undisputed financial services leader in Canada
  • The preferred partner to corporate, institutional and high net worth clients in the U.S.
  • A leading financial services partner valued for our expertise in select global financial centres

We are guided by our values:

  • Client First
  • Collaboration
  • Accountability
  • Diversity & Inclusion
  • Integrity

Message from Dave McKay

Our record performance highlights the power of our purpose to unify every colleague under the common goal of helping clients thrive and communities prosper.

Read the full message

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 16 million clients in Canada, the U.S. and 34 other countries.

How we achieved success is as important as what we achieved. In addition to delivering record financial results this year, you’ll read about how we put the client at the centre of everything we do, create an exceptional employee experience and make our communities stronger.

Why invest?

Diversified business model with leading client franchises
Market leader with a focused growth strategy
Financial strength underpinned by prudent risk and cost management
Innovation is in our DNA
Leading corporate citizen