Unparalleled insights and connectivity

We see what others don’t. It’s about bringing our scale, data and people together to deliver more insights, personalized advice and meaningful solutions for our clients.

Protecting our clients

We’re committed to keeping our clients and their information, safe. We’ve doubled our spend in cybersecurity over the past four years and hired more than 400 specialists in our drive to develop privacy tools and promote talent and expertise in this increasingly vital field. This year, we partnered with Canada’s University of Waterloo and Israel’s Ben-Gurion University, investing over $3.5 million to assess risks and develop new protection methods. We employ industry best practices and collaborate with peers and experts to provide our clients with confidence in their financial transactions.

A Canadian first: linked loyalty

Our innovative partnership with Petro-Canada allows Canadians to instantly save on fuel, earn RBC Rewards faster and save through unique offers. Since launching in October 2017, over 744,000 clients have linked their cards, and we’ve opened more than 15,800 new credit cards through direct digital channels; 71% of these are new RBC relationships.

Data for the win

We’ve introduced new ways to deliver insights to our Capital Markets clients. The RBC ElementsTM team uses data and AI to provide our clients with valuable market insights and research. Another tool, Aiden uses real-time reinforcement learning to transact equity orders, delivering improved execution quality for our clients globally – over $10 billion has been traded since its launch earlier this year.

Saving time

We’ve expanded the pilot of our Wealth Management AI bot, NORA, outside of the U.K. to Canada, the U.S. and Singapore. Using NORA’s data and integration techniques, we are saving an average of 6.5 hours of preparation per client, helping our advisors serve our large business owner clients with more timely and relevant advice.

The future of tech is here

With FutureMakers, we are bringing together tech professionals inside and outside of RBC to share knowledge and discuss major industry advances. The team has secured 34 external partnerships and sponsored, hosted, and organized over 50 events with more than 10,000 tech professionals.

Canada’s most used money management platform

More Canadians are using the RBC Mobile app to bank whenever and wherever they want. Since last year, the number of mobile transactions increased by 32%. With more than 3.8 million clients(1) regularly using the app, it topped many global and North American rankings for delivering a best-in-class mobile experience.

(1) Represents 90-day active mobile banking users in Canadian Banking only.

The joy of “found money”

We know a little extra money goes a long way. We were the first bank in North America to offer AI-driven financial insights and a fully automated savings solution through NOMITM. To date, our clients have used over 400 million insights to manage their day-to-day finances. Our NOMI Find & SaveTM clients have saved more than $35 million, with active clients saving an average of $140/month. Both NOMI InsightsTM and NOMI Find & SaveTM won in the Personal Financial Experience category at this year’s Model Bank Awards.
found-money

Going global

Through the Advanced Client Experience (ACE) program – one of our largest technology investments – we are designing and developing digitally-enabled products and services that are transforming how we interact with our Investor & Treasury Services clients. Over the past year, we’ve scaled the program outside of Canada to help our clients in Europe and Australia grow their businesses.