Our Purpose

Helping clients thrive and communities prosper.

Guided by our Vision to be among the world’s most trusted and successful financial institutions, and driven by our Purpose, we aim to be:

  • The undisputed financial services leader in Canada
  • The preferred partner to corporate, institutional and high-net-worth clients and their businesses in the U.S.
  • A leading financial services partner valued for our expertise in select global financial centres

Our Purpose

Helping clients thrive and communities prosper.

Guided by our Vision to be among the world’s most trusted and successful financial institutions, and driven by our Purpose, we aim to be:

  • The undisputed financial services leader in Canada
  • The preferred partner to corporate, institutional and high-net-worth clients and their businesses in the U.S.
  • A leading financial services partner valued for our expertise in select global financial centres

We are guided by our Values:

  • Client First

  • Collaboration

  • Accountability

  • Diversity & Inclusion

  • Integrity

Who we are


Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 86,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 34 other countries.

How we create value has always been as important as what we achieve. This was even more pronounced in 2020 as the impacts of the COVID-19 pandemic took hold and continue to reverberate around the world. In our annual report, you’ll read about how we are navigating these unprecedented times and leveraging our scale and financial strength to deliver for our clients, communities, employees, and shareholders.

Why invest?


  • Diversified business model with scale and market-leading client franchises

  • Resilient earnings with a premium ROE and dividend stability

  • Robust capital and liquidity position

  • Disciplined approach to risk and expense management

  • Differentiated technology investments and digital capabilities

  • Recognized leader in ESG and corporate citizenship

By the numbers


countries

employees

clients

Amidst historic challenges arise opportunities to reimagine our shared future

Message from Dave McKay

President & CEO